Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Let us help you get traction.
35,000+ sold in the first 10 months with 140+ 5-star reviews on Amazon.
"The entrepreneurs who walk out of our offices with term sheets walk into them with Traction. It's a pragmatic guide to solving the entrepreneur's number one challenge."
—Fred Wilson, partner at USV
"Anyone–founders, managers, and executives–trying to break through to new customers can use this smart, ambitious book."
—Eric Ries, author of The Lean Startup
"The question every founder asks after shipping is always: how do I get traction? This book actually answers it."
—Alexis Ohanian, cofounder of reddit
"A common question I get is: 'How do I know if my business is getting traction, or how do I get traction for my business, or how do I get users?' Traction answers all of these questions and more."
—James Altucher, author of Choose Yourself.
"As a founder of a VC-backed startup I can't recommend this book highly enough. This is the most practical guide to getting customers and scaling a tech business that I've come across."
—Ryan Denehy, cofounder of Swarm
"One of the most useful books I've read in the past few years–and that's coming from someone who devours business and marketing related books like his life (business) depends on it."
—Zsolt Maslanyi, CEO of Funspotter
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