Traction, a Startup Guide to Product Distribution

Traction: How Any Startup Can Achieve Explosive Customer Growth

Most startups don't fail at building a product. Most startups fail at getting traction. Let us help you get traction using our 3-step framework called Bullseye, guiding you to the right traction channel out of 19.

We self-published the first edition of Traction, helping startups of all kinds get traction. Using techniques from our book, we sold out over 35,000 copies across 3 printings, now with 160+ 5-star Amazon reviews.

Our upcoming second edition, fully revised and updated, published by Penguin, is packed with actionable advice. Get the first 3 chapters below, along with non-intuitive traction tips you won't find anywhere else.

Find Traction at:
Amazon (BR | CA | DE | ES | FR | IT | JP | MX | UK | US)
Barnes and Noble  |  Books-A-Million  |  IndieBound

Drawing on interviews with…


Jimmy Wales

Jimmy Wales

Cofounder of Wikipedia
Paul English

Paul English

CEO of Kayak
Sandi MacPherson

Sandi MacPherson

Founder of Quibb
Rand Fishkin

Rand Fishkin

Founder of SEOmoz
Noah Kagan

Noah Kagan

Founder of AppSumo
Patrick McKenzie

Patrick McKenzie

CEO of Bingo Card Creator
Eric Ries

Eric Ries

Author of The Lean Startup
Andrew Chen

Andrew Chen

Investor at 500 Startups
Dharmesh Shah

Dharmesh Shah

Founder of Hubspot
Justin Kan

Justin Kan

Founder of Justin.tv
Mark Cramer

Mark Cramer

CEO of SurfCanyon
Colin Nederkoorn

Colin Nederkoorn

CEO of Customer.io
Jason Cohen

Jason Cohen

Founder of WP Engine
Chris Fralic

Chris Fralic

Partner at First Round
Alexis Ohanian

Alexis Ohanian

Cofounder of reddit
Rob Walling

Rob Walling

Founder of MicroConf
Brian Riley

Brian Riley

Cofounder of SureStop
Steve Welch

Steve Welch

Cofounder of DreamIt
Jason Kincaid

Jason Kincaid

Blogger at TechCrunch
Nikhil Sethi

Nikhil Sethi

Founder of Adaptly
Rick Perreault

Rick Perreault

CEO of Unbounce
Alex Pachikov

Alex Pachikov

Founding team of Evernote
David Skok

David Skok

Partner at Matrix
Ashish Kundra

Ashish Kundra

CEO of myZamana
David Hauser

David Hauser

Founder of Grasshopper
Matt Monahan

Matt Monahan

CEO of Inflection
Jeff Atwood

Jeff Atwood

Cofounder of Discourse
Dan Martell

Dan Martell

CEO of Clarity.fm
Chris McCann

Chris McCann

Founder of StartupDigest
Ryan Holiday

Ryan Holiday

Exec at American Apparel
Todd Vollmer

Todd Vollmer

Enterprise Sales Veteran
Sam Yagan

Sam Yagan

Cofounder of OkCupid
Andrew Warner

Andrew Warner

Founder of Mixergy
Sean Murphy

Sean Murphy

Founder of SKMurphy
Satish Dharmaraj

Satish Dharmaraj

Partner at Redpoint
Garry Tan

Garry Tan

Partner at Y Combinator
Steve Barsh

Steve Barsh

CEO of Packlate
Michael Bodekaer

Michael Bodekaer

Cofounder of Smart Launch
Zack Linford

Zack Linford

Founder of Optimozo

"The entrepreneurs who walk out of our offices with term sheets walk into them with Traction. It's a pragmatic guide to solving the entrepreneur's number one challenge."
—Fred Wilson, partner at USV

"Anyone–founders, managers, and executives–trying to break through to new customers can use this smart, ambitious book."
—Eric Ries, author of The Lean Startup

"The question every founder asks after shipping is always: how do I get traction? This book actually answers it."
—Alexis Ohanian, cofounder of reddit

"A common question I get is: 'How do I know if my business is getting traction, or how do I get traction for my business, or how do I get users?' Traction answers all of these questions and more."
—James Altucher, author of Choose Yourself.

"As a founder of a VC-backed startup I can't recommend this book highly enough. This is the most practical guide to getting customers and scaling a tech business that I've come across."
—Ryan Denehy, cofounder of Swarm

"One of the most useful books I've read in the past few years–and that's coming from someone who devours business and marketing related books like his life (business) depends on it."
—Zsolt Maslanyi, CEO of Funspotter

"Traction is a critical guide for entrepreneurs looking to grow and scale their businesses."
—Patrick Vlaskovits, author of The Lean Entrepreneur