Traction, a Startup Guide to Product Distribution
TRACTION

A Startup Guide to Getting Customers

Almost every failed startup has a product. What failed startups don't have is traction -- real customer growth. Traction introduces startup founders and employees to the "Bullseye Framework," a five-step process successful companies use to get traction.
* Get first three chapters free by joining our list! *

Buy Print/Kindle Buy Audio Version
Kindle in: AU | BR | CA | DE | ES | FR | IN | IT | JP | MX | UK | US
* Buy before September 15th and get exclusive bonus bundles! *

Drawing on interviews with…


Jimmy Wales

Jimmy Wales

Co-founder of Wikipedia
Alexis Ohanian

Alexis Ohanian

Co-founder of reddit
Eric Ries

Eric Ries

Author of The Lean Startup
Rand Fishkin

Rand Fishkin

Founder of SEOmoz
Noah Kagan

Noah Kagan

Founder of AppSumo
Patrick McKenzie

Patrick McKenzie

CEO of Bingo Card Creator
Sandi MacPherson

Sandi MacPherson

Founder of Quibb
Andrew Chen

Andrew Chen

Investor at 500 Startups
Dharmesh Shah

Dharmesh Shah

Founder of Hubspot
Justin Kan

Justin Kan

Founder of Justin.tv
Mark Cramer

Mark Cramer

CEO of SurfCanyon
Colin Nederkoorn

Colin Nederkoorn

CEO of Customer.io
Jason Cohen

Jason Cohen

Founder of WP Engine
Chris Fralic

Chris Fralic

Partner at First Round
Paul English

Paul English

CEO of Kayak.com
Rob Walling

Rob Walling

Founder of MicroConf
Brian Riley

Brian Riley

Co-founder of SlidePad
Steve Welch

Steve Welch

Co-founder of DreamIt
Jason Kincaid

Jason Kincaid

Blogger at TechCrunch
Nikhil Sethi

Nikhil Sethi

Founder of Adaptly
Rick Perreault

Rick Perreault

CEO of Unbounce
Alex Pachikov

Alex Pachikov

Co-founder of Evernote
David Skok

David Skok

Partner at Matrix
Ashish Kundra

Ashish Kundra

CEO of myZamana
David Hauser

David Hauser

Founder of Grasshopper
Matt Monahan

Matt Monahan

CEO of Inflection
Jeff Atwood

Jeff Atwood

Co-founder of Discourse
Dan Martell

Dan Martell

CEO of Clarity.fm
Chris McCann

Chris McCann

Founder of StartupDigest
Ryan Holiday

Ryan Holiday

Exec at American Apparel
Todd Vollmer

Todd Vollmer

Enterprise Sales Veteran
Sam Yagan

Sam Yagan

Co-founder of OkCupid
Andrew Warner

Andrew Warner

Founder of Mixergy
Sean Murphy

Sean Murphy

Founder of SKMurphy
Satish Dharmaraj

Satish Dharmaraj

Partner at Redpoint
Garry Tan

Garry Tan

Partner at Y Combinator
Steve Barsh

Steve Barsh

CEO of Packlate
Michael Bodekaer

Michael Bodekaer

Co-founder of Smart Launch
Zack Linford

Zack Linford

Founder of Optimozo

What is Traction?

Traction is growth. The pursuit of traction is what defines a startup.

Traction Book is a guide to getting customers, written for startup founders, marketers, and those interested in how startups grow and get traction. We interviewed over forty successful founders and researched countless more growth stories to pull out the repeatable tactics and strategies they used to get traction.

People are Saying

"This is a must-have, essential book, if you want to be good at growth." - Aaron Ginn, Growth at StumbleUpon

"Traction is equal to and should be read alongside The Lean Startup." - Adam Kearney, Founder & CEO, Saunter

"Traction is a critical guide for entrepreneurs looking to grow and scale their businesses." - Patrick Vlaskovits, bestselling author of The Lean Entrepreneur