Traction is growth. The pursuit of traction is what defines a startup.
Traction Book is a guide to getting customers, written for startup founders, marketers, and those interested in how startups grow and get traction. We interviewed over forty successful founders and researched countless more growth stories to pull out the repeatable tactics and strategies they used to get traction.
"This is a must-have, essential book, if you want to be good at growth." - Aaron Ginn, Growth at StumbleUpon
"Traction is equal to and should be read alongside The Lean Startup." - Adam Kearney, Founder & CEO, Saunter
"Traction is a critical guide for entrepreneurs looking to grow and scale their businesses." - Patrick Vlaskovits, bestselling author of The Lean Entrepreneur
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