We (Gabriel Weinberg and Justin Mares) are writing a book on getting traction for startups.

Get notified of major updates (we hope to release this book in Summer, 2013):


Phase II. We're now doing a bunch of focused interviews, and synthesizing them into actionable advice on how to get traction.

Phase I. We did a bunch of exploratory interviews, some of which I've recorded and posted below.

These interviews were summarized into the following short posts:

  • Traction Mistakes
  • Moving the Needle
  • Traction Verticals
  • Are you building an empire, sparking a powder keg, or starting a movement?

Founder, SKMurphy
Founder, Smartlaunch
Founder, The Lean Startup
Founder, Bingo Card Creator
Enterprise Sales Coach
Co-founder, Kayak
Co-founder, Zimbra
Co-founder, Justin.tv
Co-founder, Posterous
Founder, Mitos
Co-founder, Wikipedia
Co-founder, Reddit
Founder, Surf Canyon
Founder, Seomoz.org
Founder, SECA